Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this problem?
Google likes to return local pack/maps results based on the user’s physical location; however, there is often a lot of wiggle room. Google always thinks I am one city over, for example.On top of that, local organic results are not always driven by precise location targeting on GOOG’s end. So before we even start tracking, the data is a bit fuzzy. Par for the course in Local.